Our Investor & Creditor Relations optimally reach all Target Groups of the Capital Markets, resulting in a rising Awareness and Attractivity of the Shares
The major task of investor relations is to reach three diffent target groups:
- - banks, analysts, funds managers = investor & creditor relations (in the narrow sense)
- - financial journalists = financial PR
- - private investors = financial communication
All target groups have different know-how, expectations and time targets for their investments. As a result IR CONSULT uses different modules and activities:
Investor & Creditor Relations (in the narrow sense of the word):
Investor relations go direct to the professionals, such as bankers, analysts, funds and asset managers. To achieve a long-lasting success it is important to implement target group optimized company information - like a fact-book (http://www.fact-book.de/) and presentations etc. - and to build up active and regular contacts to the investors. Our funds analysis, investors targeting and shareholder structure analysis help our clients to find new potential investors and to use their IR budget more efficiently (http://www.fondsauswertung.de/). Our IR check and perception studies present the current IR-status as well as important improvement ideas (http://www.ir-check.eu/).
Financial PR:
Again, active and established contacts to financial journalists are (almost) more important than the passive publication of quarterly and annual reports or press releases. IR CONSULT ideally uses the high multiplying effect of press articles as they are read by all market participants. Additionally an open and interesting PR can actually be the cheapest 'advertisment' at all.
Financial communication (in co-operation with well-established partners):
It targets to the anonymous, but also influential mass of private investors. In addition to classical media options today IR CONSULT uses a number of innovative marketing instruments offering an enhanced cost-benefit-ratio. Here we often co-operate with the capital market expert network FINANCIAL-NETWORK.EU.
Our IR approach is highly successful as we implement and realize the best measures for each relevant target group. We are pleased to present and explain examples at a meeting with you.

